If you operate a professional day care business, chances are, you know how competitive the space can be. However, there are a few different ways for you to set yourself apart from the competition. Having a trustworthy business, taking quality care of the children, and establishing professional relationships with parents are the first steps. Next, heed the following advice for marketing your day care company. Most importantly, secure your operation with a Wright City Day Care Insurance policy, which is specially designed to address your specific set of risks.
Host an event.
Invite the public to participate in activity hosted by your child care center. Whether you host a BBQ, art day, carnival or open house, your event offers the public a low-pressure way to get to know your center while spending quality time with their family. Make sure you have plenty of business cards, flyers and registration forms available should parents express interest. Ask that all guests sign in with their name and email address so you can follow up after the event, recommends Hi Mama.
Ask for referrals.
Build up your website with positive reviews from existing clients. Happy parents will also spread the word about your business. Offer incentives for referrals, such as a few free visits or discounted rates.
Joining mother-daughter groups or expectant mother groups is a great way to get the word out about your business. Invite them to tour your home or facility and hand out business cards. Be sure to answer all of their questions up front and offer them a similar incentive to join.
Utilize social media.
Another effective child care marketing tactic is to be active on the social networks that reach parents. In their research, parents will carefully research your facility and search for reviews so they can feel more comfortable leaving their children in your care. Embrace social media marketing by participating in conversations online, responding to reviews and regularly posting on your profiles.
Remember, the majority of people do their online research before deciding on anything, and day care is no exception! Ensure there are plenty of positive reviews, happy images, and encouraging comments on your page. The more engaged you are, the better.
About Sine Insurance Group
At Sine Insurance Group, we offer a broad portfolio of coverages to address even the most niche-specific risk you might face. Our comprehensive solutions can be tailormade to include necessary protections such as Professional Liability Insurance, Abuse & Molestation Liability Insurance, Corporate Punishment Liability Insurance, Commercial Automobile Liability, Commercial Umbrella Liability and more. For more information, we invite you to contact us today at (636) 947-1177.