There will always be homeowners thinking about making improvements. But, how do you cultivate this? Building business can seem overwhelming and intimidating, but these simple tips can help you share your business with quality leads, win the best referrals, and create lifelong clients.
Referrals are one of the best tools to generate new business. Before a new project begins, let your client know how important your reputation and referrals are. Clients recommending you to friends and family is more impactful than any advertisement.
After a project is finished, ask for feedback and happily respond accordingly. Leaving the client happy, even if it requires extra work, is worth a good referral. It can also be useful to follow up a few weeks later to make sure the client is still happy with your work. This will impress your clients and keep your name at the forefront of their minds.
If you have old client records, follow up. Reaching out to past clients is a simple way to get business. Simply tell them you’re updating records and let them know of new services you now offer or specialize in.
You can also check in on the previous work you did and on any new needs they might have. Get a current email address to send a follow-up message to give them an easy opportunity to reach out to you about potential work.
Reaching out to neighbors when at a site can be another way to find new clients.
When you follow up with a client after a project is finished, stop by neighboring homes and offer a quote for whatever work they might need done.
Consider offering nearby homeowners a proximity discount. Most people looking to get housework done are conscious of cost, but saving time on travel can be translated into a discount for work done near another site.
Many contractors use direct mailing to get their name in front of potential clients. But, many contractors using this method spread their reach too wide.
Instead of mass mailing, focus your marketing efforts on a targeted audience. Find a specific type of client and location that you’d like to reach, and work on one area at a time. This will decrease unnecessary efforts while increasing leads. Consider sending targeted mail every week for a constant flow of new leads.
Customized marketing materials should be eye-catching and explain what sets you above the competition. Get creative with your marketing materials!
The most important component to develop, however, should be your website and business cards, as they’re the most used, accessible pieces of promotion.
Also, social media is a quick and cost-effective way to reach a number of potential clients. Research what sites your target audience is using, and then practice posting every day.
About Sine Insurance
At Sine Insurance Group, we are dedicated to providing you with custom-tailored insurance policies to protect your assets. Our comprehensive packages have been expertly crafted to serve St. Louis and the surrounding areas for the past 25 years. For more information about our products, contact us today at (636) 947-1177.